EA Recruits Players for Battlefield Heroes
One Million Global Players Sign Up for Unique Play 4 Free Cartoon Shooter
Stockholm, Sweden, July 14, 2009 – Calling all soldiers! Electronic Arts Inc. (NASDAQ: ERTS) today announced that Battlefield Heroes™, the unique Play 4 Free third-person shooter, has already recruited one million players to sign up for the game. With no barriers to entry, Battlefield Heroes is EA’s most recent title under the web-based free to download, free to play business model which generates revenue through advertising and in-game item sales. Recently going live in June, tens of thousands of new players are joining the battle daily.
Battlefield Heroes is easy to pick up and delivers all of the award-winning signature Battlefield sandbox multiplayer gameplay. The game features robust character customisation and a deep ability and mission system where gamers can spend hours building up their characters. Now anyone can be a hero on the battlefield.
Players can now quickly download and easily launch the game from http://www.battlefieldheroes.com. Before going into battle across four intense maps, gamers can create a number of personalized characters. Battlefield Heroes features a non-traditional third-person camera view so players can admire their one-of-a-kind hero while taking out the enemy. Character customisation items are available for Valor Points (points earned by playing the game) or with Battlefunds (a fictional currency bought with a credit card or PayPal) so players can update or change their hero’s style at any time.
Battlefield Heroes is a new EA title that is offered completely for free* and with its fun cartoon-style graphics, the game caters to players of all skill levels. It also features a built-in matchmaking system to ensure that each gamer in the 16-player matches are of equal skill and paired together for fair play.
“The team is really proud to have hit 1 million registrations at this early stage,” said Ben Cousins, General Manager, Battlefield Heroes Team. “Creating a character and gameplay experience that is totally yours is what sets this game apart – your hero can be anything from a bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!”
Battlefield Heroes is rated “T” by the ESRB and “16+” by PEGI. Please visit www.pegi.info for rating information. For more information on the game, please visit www.battlefieldheroes.com or www.ea.com. Or follow us on Twitter at http://twitter.com/bfheroes.
Archive for July, 2009
Nexon America Celebrates First Anniversary of Combat Arms
Nexon America is proud to celebrate the first anniversary of its multiplayer online first-person shooter title, Combat Arms, this month. Nexon America has welcomed over two million registered users into Combat Arms and uncovered some other remarkable fun facts about what’s happened since the game launched last July.
· Over 3.2 billion soldiers have been killed in action.
· Over 517 million of those casualties were caused by headshots
· 27 million Nutshots have been inflicted since April Fool’s Day 2009.
· Over one million games played per day since launching last July.
· Over 154 million terrorists have been eliminated since Fireteam Mode was released at the end of May 2009.
· Over 35 million flags have been captured.
· Over four million bombs have been planted of which three million have exploded.
· Over 180,000 clans have been created.
· Soldiers have earned over 25 billion EXP. If one player had this much experience, he or she would have earned the game’s top rank, General of the Army, over 3000 times.
· Soldiers have earned 66 billion GP, which is enough to buy every weapon and piece of gear from the shop to last many lifetimes.
Combat Arms delivered a load of new content during its first year. The game has added 10 new maps, four new game modes, over a dozen new characters, over 100 weapons and gear. There have been over 30 special items as well, including clan emblems, customized reticles, bonus passes and default weapon changes. The game has also added a gifting system, new voice audio, an improved melee system and several user interface and playability enhancements. And of course, Combat Arms added the popular and unique game feature, Nutshot.
Nexon America is celebrating this anniversary with several different events. Players will enjoy bonus play during the July weekends, offering the opportunity to receive bonus EXP and GP. There is also a photo contest with the chance to win limited-edition Nutshot T-shirts and GP. Go to http://combatarms.nexon.net for more information on these great player events during July.